Artist Marketing Guide

The Key to Promoting Without Feeling Pushy Figuring out how to promote your artwork on social media without feeling salesy is one of the biggest challenges visual artists face. With platforms like Instagram, Pinterest, and TikTok becoming saturated, how do you stand out, connect with an audience, and sell your art—without turning your feed into […]

Why Fair Pricing Matters Knowing how to price your original art and prints fairly is one of the most important—and often most confusing—aspects of building a sustainable creative practice. Set your prices too low, and your work risks being undervalued; too high, and you might alienate buyers before they’ve had a chance to appreciate your

Know Your Local Art Ecosystem Unlocking effective marketing strategies for selling art locally can transform your creative practice from isolated studio work into a thriving, community-based business. While the internet has its perks, local sales offer emotional connection, quicker feedback, and repeat clientele who care about supporting artists in their community. Whether you’re just starting

Why Art Descriptions Matter to Collectors Understanding how to write compelling art descriptions that attract collectors is a skill that bridges the gap between visual storytelling and emotional connection. While your artwork speaks for itself, the description offers collectors a deeper entry point—a place to connect to the meaning, mood, and materials of your work.

What Is an Artist Brand, Really? Understanding how to build an artist brand that feels authentic is one of the most transformative steps in becoming not only visible—but memorable—in today’s creative landscape. Your brand is more than a logo or bio—it’s a consistent reflection of your values, style, and vision across every touchpoint, from your

What Makes an Artist Statement Effective Every artist, whether emerging or established, reaches a point where they must articulate their creative identity—and that’s where knowing how to write an effective artist statement becomes essential. Your artist statement acts as a bridge between your artwork and your audience, offering insight into your intentions, influences, and process

Why Artistic Visibility Matters In today’s saturated art world, the challenge isn’t just creating great work—it’s knowing how to get your artwork seen. Visibility is key for emerging and professional artists alike. Whether you’re building your career or seeking new audiences, mastering the art of promotion and connection can elevate your creative impact. Creating art